Content:
How to run an advertising campaign on Facebook It is very easy to create an advertising campaign on Facebook since it provides you with a lot of details.
To do this requires 4 steps:
1) Design the advertisement
Start by giving the ad a title, upload an image or photo related to the ad and write a few words about its content.
2) Target your audience
At this point we need to approach our audience with the following characteristics: 1) Age, 2) Place of distribution, 3) Gender, 4) Education level, 5) Place of employment, 6) Relationship preferences, 7) Personal status, 8) Language and 9) Key words (describing preferences and interests).
3) Decide on the campaign flow and how to price it
Here we choose the amount we want to spend on our campaign per day and schedule when we want the ad to start and how long we want it to last with minute precision. And there is the option to pay for each click or for each display of the ad.
4) Do the final check
In this step we are given the option to review the ad.
We can change what we are not satisfied with. When we are satisfied with the result, we enter the credit card details and select "Place Order". Also, the ad goes through the "quality control" of the administrators before it is uploaded to Facebook.
· Social Media Analytics: One of the biggest advantages of using social media for company communications is that they can measure the effectiveness of their use and of a particular campaign. The term Social Media Analytics refers to the process of measuring, analyzing and interpreting the interactions and correlations between people, topics and ideas. A business can draw valuable conclusions about the demographics of its customers (or potential customers), their preferences, their reactions regarding products and services, and more. With careful analysis, a company can also identify market trends and, based on these, better adjust its strategy. Companies can measure in particular the effectiveness of their advertising, brand analysis, identification of competitive advantages, customer service, investigation of purchase intent, etc. Many of the social media analytics tools are provided free of charge, but there are several that cost, especially those aimed at large enterprises.
· Google Analytics: Provides statistics on traffic to a site or social network (traffic, visitor demographics) Facebook Insights Statistics provided by Facebook on the audience of each page Social Mention Search content on various social networks and other sources (e.g., for a product, company, etc.).
· Facebook Insights: Facebook marketing requires the dedication of a lot of time, but it costs from nothing (if the necessary basic knowledge is available) or very little and is an effective advertising move mainly because of the possibility to measure results, read trends and ultimately stimulate sales. With a Facebook Page the owner has statistics on visits, likes, comments, bounces and much more. The use of social media and especially Facebook in advertising and promotion in the fashion industry. Facebook's "Facebook Insights" service provides developers with a Facebook Platform "Facebook Platform" and owners with a Facebook Page "Facebook Page" with metrics around their content. To see the metrics on the "Facebook Page" or the "Platform app", one has to go to the "Insights Dashboard". Only Page admins, app owners, and administrators can see the data in the "Facebook Insights" for the properties they own or manage. To view Insights for one's website, one must first link their domain to the Facebook app, "Facebook App" that they manage or to their Facebook user account. To do this they need to "click" on the "Insights for" button from the Insights dashboard. They then type their domain's address in the text box and select the user or app to link it to. All Facebook App admins will have access to Insights for their website and removing a user as a Facebook App admin revokes their access to Insights on the website. The meta tag provided in the window is then copied and added to the top of the website.